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In 1965, when Elvis Presley bought nine new Triumphs for himself and his friends — the so-called Memphis Mafia — to ride around together, they probably weren't thinking that there'd be a 2025 Triumph that looked very similar and had Elvis' name on the tank.
On the other hand, now that it's 2024, if you know anything about Triumph's affection for special editions, you're probably not surprised.
Triumph has issued limited-edition motorcycles tied to Bond movies, the Distinguished Gentleman's Ride, and a Swiss watch company, to name just a few. Now we have the 2025 Triumph Bonneville T120 Elvis Presley Limited Edition, of which 925 will be available worldwide.
This one is inspired by the story of Elvis impulsively buying new Triumphs for all his friends. Triumph has been attempting to track down the original bikes Elvis bought 60 years ago, but so far without definitive success. Last year, the company created a specially painted Bonneville and paired it with a matching Gibson Les Paul guitar and auctioned them off to support the Elvis Presley Charitable Foundation. Now we have an Elvis-themed Bonneville for — well, not for the masses, but at least for some.
The Elvis Presley Limited Edition is a T120 with a host of cosmetic touches, from the Carnival Red color, same as used on the Bonneville built for the charity, with Aluminum Silver stripes and hand-painted gold lines. There's plenty of chrome, Elvis' name in multiple locations, and a few other surprise touches.
This model could be pushing the bounds of nostalgia as marketing. Generally, nostalgia sells best when it taps into the youthful memories of people who are currently in their prime earning and spending years. How many people today have fond memories of watching Elvis ride a Triumph in movies like "Stay Away Joe" from the 1960s? It will be interesting to see how this Triumph special sells.
If you are one of those can't help falling in love with this Bonneville and you're all shook up about the prospect of owning one, inquire with your Triumph dealer soon. And if you do get one, be sure to take good care of it and love it tender. Maybe with a spot in a nice heated garage, never riding it in a cold Kentucky rain. You know, treat it like a teddy bear, not some old hound dog.
Blue suede shoes sold separately.
| 2025 Triumph Bonneville T120 Elvis Presley Limited Edition | |
|---|---|
| Price (MSRP) | $15,495 U.S.; $17,495 Canada |
| Engine | 1,200 cc, liquid-cooled, eight-valve, parallel twin |
|
Transmission, final drive |
Six-speed, chain |
| Claimed horsepower | 79 @ 6,550 rpm |
| Claimed torque | 77.4 foot-pounds @ 3,500 rpm |
| Frame | Tubular steel, twin cradle |
| Front suspensio | 41 mm fork |
| Rear suspension | Dual shocks, adjustable for preload |
| Front brake | Dual Brembo two-piston calipers, 310 mm discs with ABS |
| Rear brake | Brembo two-piston caliper, 255 mm disc with ABS |
| Rake, trail | 25.5 degrees, 4.1 inches |
| Wheelbase | 57 inches |
| Seat height | 31.1 inches |
| Fuel capacity | 3.83 gallons |
| Tires | 100/90-18 front; 150/70R17 rear |
| Claimed weight | 520 pounds wet |
| Available | September 2024 |
| Warranty | 24 months |
| More info | triumphmotorcycles.com |
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