We value your privacy, and are committed to protecting it. Generally, we need to collect, process, and use your personal information to operate our organization and provide you with certain Services as discussed in more detail in this Privacy Policy. Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Policy. Your use of the Services is governed by this Privacy Policy and our Terms of Service.

Personal information is information that can be used to identify you (whether alone or in combination with other information), and may include:

• Name  

• Title  

• Email Address  

• Postal Address (including billing and shipping address)  

• Geolocation Information

• Telephone Number  

• Date of Birth

• Vehicle and Equipment Information  

• Riding Style  

• Gender  

• Physical Traits (such as measurements and sizes for apparel, shoes, helmets, etc.) 

• Payment Information (including credit and debit card information)

• Order History and Saved Items;  

• Unique Personal Identifier or Customer Number;  

• Online Moniker or Alias  

• Social Media and Third-Party Login Information (first name, last name, and profile photos for all social media or third-party logins, as well as gender and birthdate for those logging in using Facebook);  

• IP Addresses;  

• Unique Identifiers (such as a universally unique identifier (“UUID”) that remains on your device persistently to help you log in faster and enhance site navigation);  

• Log file Information (such as your IP address, browser type, access times, domain names, operating system, referring web page(s), pages visited, geographic location, your mobile carrier, device information (including device and application IDs, and screen size), search terms, and cookie information); 

• Information From Cookies, Web Beacons, HTTP Referrers, and Other Tracking Technologies (IP address, location, age, gender, pages you view on our website, duration of your visit, pages you view immediately before and after you access our website, search terms you enter on our website, and information about your browser type, language and operating system. For our full Cookies Policy, please click here); and

• Website Analytics Information.  

Additional Information may be collected about users of Rever's apps and products. For more details, please click here

The Companies collect your personal information through various means, including when you directly provide information to us and when we automatically collect information about you through your use of the Services. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use certain features of the Services.

Information You Provide to Us

We may collect personal information you provide directly to us, including:

• When you, or someone on your behalf, provides information to us to:

  • Purchase goods or services from us;

  • Register or maintain an account with us;

  • Find the best-fitting products (e.g., by providing information about your physical traits or riding style);

  • Register the products you purchase from us or make warranty claims for those products;

  • Post comments to our online communities;

  • Apply for employment with us;

  • Obtain technical support;

  • Participate in a survey, marketing promotion, sweepstakes or contest; or

  • Connect with us via social media.

• Through business partners, resellers and suppliers;

• Our mail, email, text, phone, and fax communications with you.

Information We Collect Automatically

In addition to information you provide to us, the Companies and our agents, vendors, and consultants (collectively “Service Providers”), as well as other third parties may collect information automatically about our Services and how you use them. Examples of the types of personal information that may be collected automatically when using the Services include:

• IP address

• Browser type and language, operating system, access time, duration of visit, and referring website address  

• The pages you view within our Sites and other actions you take while visiting us

• The pages you view immediately before and after you access our Services

• Information related to whether you’ve opened an email or clicked on a link contained in an email

• Information from a referring source (an advertising site, a blog, a social media site, etc.)

• Information from surveys and promotions

• Information from content you post or share publically on discussion forums or other social media pages (including the content you post, your name, and a link to your profile) may be shared across our Services and in other public or private areas of the Internet

Usage data collected when download or use our apps, including the REVER app

Cookies and Tracking Technologies:

We and our Service Providers may use cookies or other tracking technologies to collect and store information about interactions with the Services, including information about your browsing and purchasing behavior. Cookies are small files that a website or its service provider transfers to a computer’s hard drive through a web browser that enable the site’s or service provider’s systems to recognize the user’s browser and capture and remember certain information. In general, we and our third-party providers use cookies and other tracking technologies (such as web beacons, tracking pixels, and HTTP referrers) to optimize the functionality of the Services, to help us understand how the Services are used, and to provide users with interest-based content or advertising based on their browsing activities.

If you would like to opt-out of cookies, visit www.aboutcookies.org or www.allaboutcookies.org for further information. These sites also provide details on how to set your browser not to accept cookies and how to remove cookies from your browser. In a few cases, some of the features of our Services may not function if you remove or delete Cookies. More information on how we use cookies can be found in our Cookies Policy.

Google Analytics - Our Services use Google Analytics to help us analyze user activity. Google Analytics uses cookies to generate information about your use of the Services, including your IP address, for the purpose of evaluating use of the Services, compiling reports on website activity, and providing other information related to user activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process information on Google’s behalf. Google will not associate your IP address with other data held by Google. Data collected by Google is subject to its privacy policy. If you want to know more about how data is collected, used and shared by Google, please review the Google Privacy Policy.

You may prevent Google Analytics from collecting your information by disabling cookies on your browser as noted above or you may opt-out of Google’s use of cookies by visiting the Google Analytics Opt-out Page Google Analytics Opt-out Page.

Google AdWords

Google AdWords is a remarketing service provided by Google Inc. The Companies use Google AdWords to deliver and track online ads. AdWords’ tools, such as cookies, enable us to display ads on sites across the Internet based upon your visits to our websites. You can personalize the ads you receive, opt-out of ads from other advertising networks or opt-out of ads from Google by visiting the Google Ads Settings page at: http://www.google.com/settings/ads. For more information on Google’s privacy practices, please visit Google’s Privacy Policy Privacy at https://policies.google.com/privacy?hl=en-US

Hotjar - We use Hotjar to help us understand and analyze how visitors use the services. We use the information provided by Hotjar to improve the services. Hotjar may collect the following types of information from users of our websites:

• Device IP Address
• Device screen size
• Device type (unique device identifiers)
• Browser information, geographic location (country only)
• Preferred language used to display our website

Hotjar store the above information in a pseudonymized format. Hotjar does not use this information to identify individual users, or match or link the information with other information about users. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For more information regarding Hotjar's collection and use of information, please visit Hotjar's privacy policy here. You can opt-out of Hotjar's use of tracking cookies and collection of information related to your use of our Services by following this opt-out link.

We may use your information in various ways to serve you better as a customer and provide an improved online experience. The table provided below outlines how and why we use your Personal Data:

Aggregated/Deidentified Information - We may aggregate and/or de-identify your Personal Information so that it can no longer be linked to you. We may use and share aggregated/de-identified information for any purpose at our sole discretion.

The following describes our policies with respect to the sharing of your personal information with others. 

When we share your personal information, we require that our contractors, business partners, and Service Providers use the information only in accordance with the terms of this Privacy Policy.

We may share your personal information as follows:

• Within our group of companies including our affiliates, subsidiaries, locations, brands, etc.

• With our Service Providers in connection with their delivery of services to the Companies. Our Service Providers are prohibited from using your Personal Information for any purpose other than the delivery of services to us. However, we may permit our Service Providers to use aggregated or de-identified information that does not personally identify you or any other user of the Services

• As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.

• With our distributors, resellers and suppliers for business purposes. For example, we may share your personal information to process your orders, fulfill your requests, provide customer service, and improve our products and services

• To our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.

• To third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings)

• With third parties for co-marketing purposes, to improve our product recommendations and Services, or to provide you with other products and services

• With other sites, including social media platforms and advertising partners (such as Google and Facebook), for the purpose of ad targeting, remarketing, and customized advertising content

• We also provide an online chat service for our customers. If you use this chat service, the content of the chat messages as well as your email address and other personal information you provide via the chat feature may be shared with our Service Providers.

Charitable Giving

At Comoto, we believe in giving back to our fellow riders and the community more broadly. From time to time, we post information on our website about charitable organizations we support, which may include links allowing donations. Our posting of information on our website related to charities we support is not a solicitation for donations—whether you donate is completely up to you and in no way affects how we provide our products and services to you. We do not process charitable donations, and information you provide to a charity is subject to its terms of service and privacy policy. In some cases, some information you provide in order make a donation may be shared with us by the charity. Charities that share information in this way are required to notify you of that practice in their privacy policies. We appreciate you keeping our community strong, and welcome any questions about our charitable giving or how you can get involved.

REVER helps riders find the best roads and trails, map and plan their routes, connect with each other, and track their riding activities anywhere in the world—even without cell service. In addition to the other information practices described in this Policy, REVER collects and processes:

• Geolocation information when you register for and use the service. REVER does not track your location when the app is not in use.
• Contacts information from your mobile device or social networking accounts if you choose to allow REVER access to this type of information. REVER uses this information in order to help you identify potential connections in REVER.
• Information from Connected Apps and Devices. For example, if you connect your RLINK GPS Security device to your REVER account, information from this device will be passed along to REVER

In addition to the other uses of personal information discussed elsewhere in this Policy, REVER uses the personal information of its members to operate and customize the REVER app and website, help its members evaluate and improve their riding/driving experience, and assist members with vehicle maintenance and security. For example, REVER uses your personal information to suggest routes, challenges, events or communities that may interest you, or members that you may want to follow. REVER may also use information about you to target ads to you.

Community and Privacy Settings

When you join the REVER community, your profile and activities are set to be viewable by everyone by default. Your name, profile information, photos, videos, routes, members you follow, members who follow you, communities you belong to, and the vehicles for which you use REVER may be accessed by REVER members and non-members or viewable on publicly accessible REVER pages, unless you modify your settings to restrict such disclosures.

REVER provides tools that allow you to limit the sharing of some of this information. For example, you can change the visibility of the activities you upload to REVER, and can choose whether to invite your contacts to view your location and activities using REVER LiveRIDE.

Sharing With Third-Party Apps, Websites, and Plugins

REVER members may choose to share their activities with their contacts via text, email, or on social media applications like Facebook, Instagram, and Twitter. If you link your REVER account to third-party social networks and share your activities, your personal information (including your location) will be viewable on such third-party platforms. You should use caution when sharing information with third parties and carefully review the privacy practices of such third parties.

REVER also enables sharing with third parties offering integrated features on the REVER app, such as challenge sponsors. If you click on a third-party link, you will leave our platform and the sponsor may be able to identify that you visited their platform from REVER. Information collected by these third parties is subject to their terms and policies.

The Companies offer various communities and forums across the Services, as well as the ability to provide reviews of the products and services we sell. We offer several features that allow users to connect and communicate in public or semi-public spaces as part of the Services. You do not have to use these features, but if you do, please use common sense and good judgment when posting in these communities or sharing your personal information with others.

Please be aware that any personal information you choose to submit in any communities, forums, or reviews can be read, collected, or used by others, or could be used to send unsolicited messages to you. We may engage our Service Providers to assist in providing community services to you. The Companies generally do not control or remove content from public forums or communities on their websites, and your posts may remain public if you subsequently close your account with the Companies.

Despite our safety and privacy controls, we cannot guarantee that you will not encounter inappropriate or illegal conduct from other users when using the Services. You can help us to make our websites (including public forums) welcoming for all users by reporting any offensive or unwelcome conduct to us.

Our Services are not intended for children nor targeted to children under the age of sixteen (16). Our Companies do not knowingly collect personal information from children under the age of 16. If we learn that we possess information from a child under the age of 16, we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws. If you are a parent or guardian and you believe that your child under the age of 16 has provided us with personal information without your consent, please contact us at privacy@cyclegear.com

We may retain your personal information for the periods necessary to: (a) fulfill the purposes described in this Privacy Policy, (b) meet the timelines determined or recommended by regulators, professional bodies, or associations, (c) comply with applicable laws, legal holds, and other legal obligations (including contractual obligations), and (d) comply with your requests.

You may unsubscribe from our marketing communications by clicking the “unsubscribe” link found in every commercial email we send, or (if you have an account with us) by logging into your account and changing your preferences, or by sending us a request to unsubscribe at privacy@cyclegear.com. If you opt-out of receiving marketing email communications, we may still send you email messages related to your account with us, including specific transactions or our services. Unsubscribing yourself from our marketing communications will not affect our service to you.

You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you have shared with us. Once you have opted-in, we may send you text messages (i) regarding your account; (ii) to investigate or prevent fraud; and (iii) to alert you in the event of an emergency. We may send you text messages and alerts using autodialed technology. We will not contact you via text messages or alerts for marketing purposes without your prior express written consent. You do not have to opt-in to text messages and alerts to use and enjoy our Sites and services. If you opt-in, standard text messaging charges may apply. For more information regarding our text messaging and alerts, please contact us at privacy@attentivemobile.com [email address, 1-800 number, web form].

You may choose to opt-out from our text messages and alerts at any time using any reasonable means. To directly opt-out send us a text message from your mobile phone with the word STOP, STOP ALL, END, QUIT, CANCEL or UNSUBSCRIBE, and we will unsubscribe you from text communications. Once you opt-out, you will not receive any additional text messages via your mobile phone. Please keep in mind that if you opt-out of receiving text messages and alerts we may not be able to contact you with important messages regarding your account. However, if there is an emergency or account question, we will make every attempt to contact you in other ways, such as by email or on a landline phone.

The Companies do not currently have the technology to automatically respond to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. If you are a California resident who wishes to opt out of sharing personal information with us, please see the instructions for submitting such requests, below.

Third-parties, such as Google Analytics, may collect data that relates to you on our website, across time, and over other websites. Third-parties’ responsiveness to do-not-track signals is governed by their privacy policies. You also may limit certain tracking by disabling cookies in your web browser. For more information on Do Not Track, please visit https://allaboutdnt.com/

The following describes the categories of personal information that we may collect about data subjects in the United Kingdom, the EU and the EEA, the purposes for which we may process the Personal Information, and the legal bases for such processing. In the case of Personal Information that we do not obtain directly from you, the source and specific categories of that data are also described:

• We may process personal information relating to transactions, including purchases of goods and services that you enter into with us either as an individual or on behalf of your employer and/or through our Services or sites linked to our Services (“Transaction Information”). Transaction Information may include your contact details (such as company, name, email address and/or phone number), and the transaction details. Transaction Information may be processed for the purpose of supplying services and keeping proper records of transactions. The legal basis for processing Transaction Information is the performance of a contract between you and the Companies and/or taking steps, at your request, to enter into a contract.

• We may process personal information related to an account you maintain with the Companies either as an individual or on behalf of your employer (“Account Information”). Account Information may include your name, title, email address and postal address. The legal basis for processing Account Information is the performance of a contract between you and the Companies and/or taking steps, at your request, to enter into a contract and/or our legitimate interests in the proper administration of our Services and business.

• We may process personal information contained in any inquiry you submit to us regarding goods and services (“Inquiry Information”). The legal basis for processing Inquiry Information is the performance of a contract between you as an individual or on behalf of your employer and the Companies, and/or taking steps, at your request, to enter into such a contract and/or our legitimate interests in responding to inquiries regarding our products and Services.

• We may process personal information related to your use of our websites and Services (“Usage Information”). Usage Information may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your use of our Services. The source of the Usage Information may be cookies, analytics services, tracking technologies or other methods. Usage Information may be processed for the purposes of analyzing your use of our Services. The legal basis for processing Usage Information is our legitimate interest in the proper administration of our Services and business, including monitoring and improving our Services.

• We may process personal information about you to provide appropriate safeguards for your personal information, our Services and our IT systems. The legal basis for this processing is our legitimate interests in the safety, security and administration of our Services.

• We may process information that you provide to us when you subscribe to our email marketing communications, newsletters and communications to keep you up-to-date on the Companies’ events and news (“Notification Information”). The legal basis for processing Notification Information is your consent if required. If you are an existing customer, the legal basis for this processing is our legitimate interests in providing you with information on our products and services.

• We may process information contained in or relating to any communication that you send to us (“Correspondence Information”). Our Services use different forms for account or event registration, feedback, subscriptions, notification and authentication. Each form may require different information about you such as your name, title, company, address, or email address. For example, if we need to mail or ship information to you, we will ask for your name, company, and address. If you ask us to notify you of changes to our Services or products, we may ask only for your email address. We also may use your IP address to help diagnose problems with our servers and to administer our Services as well as for other reasons such as website monitoring, improvement, preference settings, etc. Correspondence Information may be processed for the purposes of communicating with you and recordkeeping. The legal basis for processing Correspondence Information is our legitimate interests in the proper administration of our Services and business communication with you.

• We may process your personal information where necessary for the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure, an investigation, or other legal matters such as an acquisition, divestiture or merger. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others. We may process your personal information where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

• We may process the personal information included in your personal profile on our website (“Profile Information”). This Profile Information may include your name, address, telephone number, business or personal email address, and social network information. The legal basis for this processing is our legitimate interests, namely the performance of a contract between you or your employer and the Companies and/or taking steps, at your request, to enter into such a contract and for marketing purposes.

You may have the following rights:

• The right to be informed

• The right of access

• The right to rectification

• The right to erasure

• The right to restrict processing

• The right to data portability

• The right to object to processing

• Rights in relation to automated decision-making and profiling

You can inquire about your Personal Information and how we process it, and obtain further information on the above data subject rights by contacting our Data Protection Officer using the details set out below.

Data Protection Officer
Address: ________________
Phone: ________________
Email: ________________

You may have the following rights:

• Completing the online request form available here

• Emailing us at privacy@cyclegear.com with “Privacy - Data Subject Request” in the subject line

• Calling us at (800)-292-5343

• Sending a request to:
  4020 S 26th St
  Philadelphia, PA 19112
  USA
  Attention: Privacy - Data Subject Privacy Request

We will respond to most requests within thirty (30) days of receipt. We will contact you if an extension period is required to respond. We may ask for additional information to verify your identity and understand your request. There may be exceptions and limitations related to your request. We may, for example, charge a reasonable fee or refuse to act on a request if it is manifestly unfounded or excessive, in particular because of its repetitive character. In some situations, we may refuse to act or may impose limitations on your rights if, for instance, your request is likely to adversely affect the rights and freedoms of others, prejudice law enforcement, interfere with pending or future litigation, etc. In all cases, you have a right to file a complaint with the appropriate Supervisory Authority.

Under Nevada law, Nevada residents who have purchased goods or services from us may opt-out of the “sale” of “covered information” as defined by Nevada law to third parties, including but not limited to name, address, social security number, and online service activity. Our uses of your personal information are not sales under Nevada law, so no opt-out is required.

We reserve the right to revise this Privacy Policy at our sole discretion at any time. It is your responsibility to review our Privacy Policy each time you use our Services or provide personal information to us as our Privacy Policy may have changed.

If you have any comments or questions about how we collect and use your personal information, communications can be submitted to our postal address, via email to privacy@cyclegear.com, or by telephone to 800-292-5343.

Comoto Holdings, LLC
4020 S. 26 Street
Philadelphia, PA 19112
United States

Effective January 2021, we updated our Privacy Policy to address REVER. REVER, which is the premier app that helps riders find and map their routes, and connect with each other is now part of Comoto. The latest version of our Privacy Policy includes descriptions of personal information collected and processed by REVER, and aligns the terms applicable to REVER with those of the other Comoto brands where possible. This meant making a few changes for REVER users:

• Opting Out of Interest-Based Advertising

  The previous Rever Privacy Policy had a section on how to opt-out of interest-based advertising. This has been removed in order to align Rever’s policy with the other Comoto brands.

• Data Subject Access Rights

  The Policy now applicable to Rever addresses access, deletion, and rectification rights for individuals on a jurisdiction-by-jurisdiction basis, rather than the blanket approach of the old Rever policy. Individuals who reside in a jurisdiction that does not provide such rights may not be able to access, delete or otherwise limit the use of their personal information.

• We also added new sections to our Privacy Policy that address our use of Hotjar analytics technology, and our information collection and sharing practices relating to charitable campaigns we sponsor.