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Milt Reimer, owner of FXR, began motocross racing in his teens in Winnipeg, Canada. While working at a powersport dealership in Manitoba, and later purchasing the dealership, he noticed a dearth of high-performance snow rider gear.  So, he began designing gear out of the basement of his house.  Because of Milt’s experience at the racetrack, FXR has always paid attention to sizing, fitting and venting in its snow clothes in order to provide the best product for its customers.

Known for state-of-the-art fabrics, rugged durability and modern design, FXR winter apparel is the choice of outdoor enthusiasts across the globe. One of the reasons for FXR's continued growth is their ever-expanding product line. New items are added every year and current ones tweaked to ensure customers get the best product available. Dedicated to the high-performance rider, FXR manufactures industry-leading quality boots, the lightest helmets in the market, and, of course, the best technical jackets and pants you can find.

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