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Ride for a cause: Top fundraisers to win new bike from Triumph and Indian

Apr 17, 2025

Nearly every motorcycle manufacturer has its charitable cause of choice.

Triumph’s partnership with the Movember Foundation might be the most prominent of them all. That’s because the two organizations have raised awareness of men’s mental health and prostate cancer by spearheading The Distinguished Gentleman’s Ride since 2016. That trend will continue in 2025, but DGR isn’t the only charity ride on the calendar.

Suited and booted motorcyclists participate in The Distinguished Gentleman's Ride, trundling down an urban street.
Inspired by a photo of “Mad Men” character Don Draper aboard a motorcycle, The Distinguished Gentleman’s Ride invites participants to ride in their Sunday best. Last year, the event raised $7.6 million and drew 113,000 riders from 959 cities and 105 countries. The Distinguished Gentleman’s Ride photo.

Last year, Indian Motorcycle partnered with Folds of Honor — a non-profit that supports the spouses and children of fallen or disabled military and first responders — for the Folds of Honor charity ride. The inaugural event was an utter success, with attendees raising $114,000, more than double the project's $50,000 goal. That outcome only paved the runway for Indian to raise its ambitions with a $250,000 fundraising goal in 2025. To help reach that goal, Indian is also donating a custom Sport Chief RT that will be auctioned off.

Two Indian bagger riders cruise down a backroad.
Since 2007, Folds of Honor has awarded families nearly 62,000 educational scholarships valued at approximately $290 million. Indian Motorcycle photo.

On September 20, U.S. Indian dealers will host local Folds of Honor charity rides. Riders can register and donate online now. If participants have any interest in winning a brand-new cruiser, it’s worth starting now, as Indian will reward the top fundraiser with a 2025 Sport Chief RT.

A rider pilots the Indian Sport Chief RT down an industrial street.
The fundraiser runner-up will earn an all-expenses-paid trip to attend the auction for a custom Sport Chief RT. All the proceeds from the auction will go back to Folds of Honor. Indian Motorcycle photo.

It isn’t the only bike up for grabs, though. Triumph will also give away four motorcycles, including a 2025 Scrambler 1200 XE Icon Edition to the highest global DGR fundraiser. Considering the 12th annual event is projected to attract over 100,000 riders from 1,000 cities on May 18, assembling a deep and diverse donor list is highly recommended.

The limited-edition Triumph Scrambler 1200 XE Icon pictured in a studio.
In addition to this bike for the top fundraiser, the second and third top global DGR fundraisers will also win a motorcycle from Triumph's Modern Classic lineup. Plus, one DGR participant chosen in a random drawing will also win a Triumph. Triumph photo.

While the odds aren’t in the rider's favor, the important thing is that each charity ride supports a worthy cause. In the end, helping the families of the fallen, as well as bringing attention to men’s mental health and prostate cancer, are the real rewards.

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