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Common Tread

EICMA hangover: Two new Brough Superiors

Nov 07, 2014

Nothing like a little of the hair of the dog that bit ya. After the flood of news we had from EICMA last week, this seemed like an appropriate way to top it all off. 

Retro is so in right now. Every movie in theaters is some remake or comic brought to the big screen, and then we have Ducati making scramblers and Husqvarna doing scramblers and cafes. It seems like every brand with any sort of history is digging through the archives, trying to find something to bring back and compete for your retro-seeking dollars.

The Brough Superior SS1000 is being released as a 90th anniversary edition, which is actually pretty impressive, as far as the whole retro thing is concerned.

Brough Superior
Brough Superior SS1000 Titanium Edition. Brough Superior photo.

As easy as it is to hate any bike sold for this sort of money (£50,000 before taxes, which comes to a little more than $79,000, at today's exchange rate), Brough Superior is not relying just on the name and history to sell a few bikes. The SS1000 was designed to stay true to the bikes that made the marque famous, both by creating a high-quality, high-spec motorcycle, and by staying consistent with the brand's design language.

The SS1000 features a 997 cc, 88-degree V-twin which can be tuned to deliver between 100 horsepower and 140 horsepower, depending on customer preference. I'm not sure who is spending this kind of money and then asking for less power, but I would like to slap them.

Whichever option you choose, 100 or 140 horsepower, you get some neat engineering. The SS1000 uses a front brake system with four ceramic brake rotors, so the discs can be kept small. The tubular trellis frame is made of steel and titanium and the front and rear suspension are both by Ohlins. The fork is made from a fancy aluminum and magnesium composite and the triangle links are titanium. Dry weight comes in at 395 pounds.

Brough Superior
Brough Superior SS1000 Black Edition. Brough Superior photo.

My initial thought was that, while this was actually kind of a cool idea, no one in their right mind would actually plop down their black card for one of these. Brough Superior say they've already taken 70 orders. Shows you how much I know about what rich dudes will do.