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Common Tread

RevZilla parent company Comoto Holdings acquires J&P Cycles

Feb 01, 2020

RevZilla's parent company, Comoto Holdings, has acquired J&P Cycles, the industry's largest omni-channel retailer of aftermarket products for riders of American-made V-twins. By adding J&P Cycles to RevZilla and Cycle Gear in the Comoto Holdings family of brands, the company has expanded, diversified and strengthened its position in the motorcycle industry.

J&P Cycles will continue to operate as a distinct and differentiated retail brand under the operational leadership of company veteran Zach Parham, who will join the Comoto executive leadership team in his position as president of J&P Cycles. Zach Parham is the son of J&P founder and AMA Hall of Fame member John Parham, who formed the company in 1979.

"We are thrilled to welcome Zach and the talented team from J&P Cycles into the Comoto family of brands," said Comoto Holdings CEO Ken Murphy. "J&P's decades-long legacy of exceptional service and selection are hallmark tenets of each and every Comoto retail brand and will remain a driving force behind our continued high growth in the years to come."

J&P Cycles operates retail stores in Ormond Beach, Florida, in the Daytona area; in Sturgis, South Dakota; and in Anamosa, Iowa, where the company was originally founded as a small motorcycle shop. John Parham, who died in 2017, and his wife, Jill, built the company into a leader with particular strength in the V-twin aftermarket parts and accessories business, and their son, Zach, carries on that legacy today.

"Each retail brand in the Comoto family has complementary strengths and we are excited to leverage those strengths to take J&P Cycles to the next level," Zach Parham said.

The addition of J&P Cycles strengthens Comoto Holdings' position as the largest omni-channel retail platform in the powersports aftermarket products industry.