It’s November 1973. Ducati unveils the 750 Super Sport Desmo at the Milan Motor Show.
Based on the 750 Imola Desmo that Paul Smart rode to victory at the inaugural 200 Miglia di Imola in 1972, the Super Sport is the first Ducati street bike to offer a desmodromic valve timing system. The race replica comes to define an era for the Italian marque.

No wonder Ducati’s new limited-production Formula 73 draws so heavily on the model.
Proven formula
This isn’t the first time the Bologna brand has drawn from the 750 Imola Desmo/Super Sport Desmo well. The Paul Smart 1000 SportClassic from 20 years ago is the most prominent example. Like that bike, the Formula 73 adopts café racer styling (albeit in a modern fashion) with a sleek bubble fairing, an aqua-green trellis frame, a seat cowl, and clip-on handlebars.
The devil is in the details, too, with Ducati imitating the unpainted strip on the Imola Desmo’s gas tank (used to measure the fuel level) with a gold vertical stripe on the Formula 73’s tank. The bar-end mirrors and a Rizoma fuel cap come standard. The brake lever, clutch lever, and footpegs are billet aluminum. Even the exhaust receives the premium treatment, finished with a color-matched Termignoni silencer.

A familiar platform underlies all that café racer styling, too. Ducati doesn’t advertise the Formula 73 as such, but it’s basically a Scrambler variant. From the 73-horsepower, 803 cc L-twin to the steel tubular frame, from the KYB suspension to the 4.3-inch TFT display, the limited-edition model is a Scrambler dressed up in a fancy fairing.

It’s worth noting that the Scrambler range starts at $10,295 (Icon Dark) and climbs up to $15,000 (10 Anniversario Rizoma Edition). The Formula 73 easily eclipses its stablemates with a $19,995 MSRP. Of course, much of that price tag is owed to the bike’s exclusive nature. That’s why interested customers should check their Ducati dealer when the Formula 73 arrives in summer 2026.
| 2026 Ducati Formula 73 | |
|---|---|
| Price (MSRP) | $19,995 |
| Engine | 803 cc, air-cooled, four-valve, L-twin |
|
Transmission, final drive |
Six-speed, chain |
| Claimed horsepower | 73 @ 8,250 rpm |
| Claimed torque | 48 foot-pounds @ 7,000 rpm |
| Frame | Steel tubular |
| Front suspension | KYB 41 mm fork; 5.9 inches of travel |
| Rear suspension | KYB shock, adjustable for spring preload; 5.9 inches of travel |
| Front brake | Brembo four-piston caliper, 330 mm disc with ABS |
| Rear brake | Brembo single-piston caliper, 245 mm disc specify ABS |
| Rake, trail | 22.0 degrees, 3.6 inches |
| Wheelbase | 56.5 inches |
| Seat height | 31.8 inches |
| Fuel capacity | 3.8 gallons |
| Tires | Pirelli Diablo Rosso IV, 120/70R17 front, 180/55R17 rear |
| Claimed weight | 403 pounds (no fuel) |
| Available | Summer 2026 |
| Warranty | 24 months |
| More info | ducati.com |