AIMExpo 2015 has come and gone, and if you didn't notice, you're not alone.
AIMExpo is touted as "the show that changed the powersports industry," which begs a couple of questions: "Where?" and "Really?" To be fair, the three-year-old expo is geared towards industry and dealer folk, and not jaded motorcycle consumers like you and I. And this year's expo saw the unveiling of a few truly cool new products, particularly the new helmet offerings from Sena and Bell. But if I'm going to travel all the way to Orlando from southern California — as a civilian, or (ahem) as a writer on assignment — I'd like the trip to next year's AIMExpo to be worth my time and money (mine, or preferably Common Tread's).
Here's a few things I'd like to see to push expo to the next level.
More new bike models
Yes, I know — this isn't EICMA or Intermot. But surely AIMExpo can do better than showing a couple of electric bikes that almost no one's going to buy (sorry, Zero), or trumpet the relaunch of Pagsta, a small manufacturer of 320 cc cruisers whose AIMExpo press release actually boasts of having Danny Bonaduce as a Pagsta rider. The most ogled bike this year was probably Yamaha's DT-07 dirt track concept bike, shown above, which nobody can even buy.
Gear, gear, gear
What would be great — more American gearmakers using AIMExpo to unveil their latest ranges of jackets, pants, gloves and boots aimed at the average rider. Venerable bootmaker Bates officially launched its 2016 line of powersports boots at this year's Expo. This is the company's first foray into motorcycle boots, and they're making a bold promise to provide footwear that's as comfortable off of the bike as it is on it. The boots are also affordable, and look like they'd appeal to a broad range of street riders.
Throw us some curveballs
The 2017 Harley Livewire. Victory's first sportbike. KTM's entry-level 390 ADV. Or maybe next year Skully shows up with a van full of their AR-1 helmets and lets expo guests take one for a spin? Wouldn't it be great if AIMExpo got a reputation for being the place where at least one completely unexpected production model was unveiled?
Ultimately, what's missing from AIMExpo is that "wow" factor that the big overseas motorcycle shows have. I don't believe it's because the folks behind the AIMExpo aren’t aiming that high (sorry, bad pun), but just because it takes more than a few years to build to that level. I think the opportunities are there, and I hope we'll see a bit more of that next year in Orlando.