Common Tread

Teaser video for the new Bonneville? Haven't we seen that already?

Oct 13, 2015

Triumph has joined the ranks of OEMs adopting teaser videos to keep us salivating with expectation.

Kawasaki started the trend with the H2 launch, with a slow release of video clips that lead to the worldwide release. We then saw Honda create 3-to-5-minute mini-episodes of content leading up to the unveiling of the Africa Twin. And just two weeks ago, Ducati gave us “This is Black,” which has us all reevaluating our primary color wheel we learned in kindergarten.

So what is different about this Triumph video?

Honestly, it’s kind of underwhelming. With the other videos, OEMs kept the subject matter under wraps until the unveiling date. With Triumph however, they are leaving us with a blank screen and the date “28 OCT 2015,” as if we have no idea what to expect from the new Bonneville.

The truth is, we have been listening to rumors of this new “Street Tracker” Bonneville for almost four years, since the first spy shots of a Speed Triple front end welded to a Bonneville frame were leaked. Spy shots and speculation have been in no short supply over the past few months and while I am not entirely sure what we will be getting, I have a general idea.

Then, at the end of September, Belstaff released a short film entitled “Outlaws” and the online motorcycle community blew up. In the 17-minute flick, David Beckham can be seen outrunning a group of ghoulish carnies on the new, liquid-cooled version of the Bonneville. If you want to get an idea of what the new Bonnie is going to look like, take a look at the image below from the 12:35 mark of the film.

In the Belstaff release, "Outlaws," the audience gets a pretty good look at the new Bonneville. Image from video.

So, why release a teaser video three weeks later without a picture of the bike or some shots of the bike in action? It just seems that they did this whole teaser thing a bit ass backwards.

Don’t get me wrong. I have been waiting years to see this bike actually materialize. I mean, you are talking to the guy with 73,000 miles on his personal Bonnie. You hint that there is a liquid-cooled parallel twin rumored to be around the 1,100 cc mark, with Brembo brakes, clip-ons, 17-inch wheels, with a real suspension and all the sex appeal of a modern classic, and I salivate just thinking about it. All I am saying is that this marketing video seems to be a bit late to the races.

With that being said, it did give me one piece of information that until now has been unavailable. A date. It looks like the long wait and endless speculation is finally coming to an end. We will finally get to see what Triumph has up their sleeves.

28 OCT 2015.