Stuff that doesn't suck: Social media done correctly

I was cruising /r/motorcycles, and came upon a link that led to the image at right.

After slogging through the commentary on the post, I discovered that the poster snapped an incredible shot of his bike at sunset and 'grammed it:

Indian reposted it, and I don't blame 'em. It's a killer shot and good publicity. Indian could have stopped right there, but instead they sent the guy a box of free swag and made one of his bike payments for him.

You can't beat that with a stick. I don't know about you guys, but I'm not shopping bikes on just price or performance specs. There are intangibles you buy when you get a bike, and I'll be danged if this isn't one of them.

Good on you, Indian. And you, too, @hirethestache.

Readers, you know the drill. If you see something awesome like this, send it to us (CommonTread@RevZilla.com) so we can shine some limelight on it.