Common Tread

New Triumph Adventure Experience goes head-to-head with BMW in ADV training

Apr 12, 2018

When I spent some quality time with the new and improved Triumph Tiger 1200 recently, I swooned for the bike’s on-road and touring abilities, but I stated plainly that “you shouldn’t take it off-road.” However, Triumph would like you to know that I am totally stupid and wrong, and it has set up an adventure riding school to prove it.

If things go Triumph’s way, this is just the beginning and we'll see Triumph training courses around the world.

Triumph takes ADV bikes seriously

The company’s chief commercial officer, Paul Stroud, told me two years ago that he sees the adventure segment as one of the three pillars of Triumph’s identity — the other two being fast road bikes, like the Street Triple, and modern classics, like the Bonneville T120. So, whereas you might initially assume this is a case of yet another manufacturer jumping on the adventure bandwagon, it’s really more an example of Triumph’s habit of taking its sweet time to do things right.

Think of the aforementioned Bonneville T120. It wasn’t around in 2014 when Ducati first launched its Scrambler line, making the previous-generation Bonnie look all kinds of old and busted by comparison. Then came the T120, and the T100 and the Thruxton and the Street Twin and so on and so on, and now Triumph is the gold standard. No one does modern classics better.

Whether the British manufacturer will be able to pull the same trick in the adventure world remains to be seen. Step one in its plans for world domination, though, is the recently established Triumph Adventure Experience, in Ystradgynlais, Wales.

Triumph Adventure Experience
The interior of the Triumph Adventure Experience headquarters is quite classy and clearly follows some of the same visual rules Triumph has for its dealerships. Triumph photo.

As a fluent Welsh speaker, my party trick is pronouncing Ystradgynlais without difficulty. I can also tell you what it means; the town’s name literally translates to “estate before the stream.” The surrounding environs are of the sort that such a pleasing name suggests. Spilling into Brecon Beacons National Park, the region is home to a number of adventure-riding schools, including the official UK adventure schools of Honda, Yamaha, and BMW.

Riding in Wales
The Triumph Adventure Experience takes in scenery of Brecon Beacons National Park. In case you couldn’t guess, this sort of thing is why I live in Wales. Triumph photo.

It’s that last one to which Triumph is paying the most attention. Almost to a comical degree. BMW’s UK adventure riding school, Off Road Skills, is headquartered directly across the street from the new Triumph Adventure Experience HQ. Students from each school will be able to taunt one another in the mornings before riding off to their respective training grounds (which, as it happens, are right next to each other).

Triumph Adventure Experience
Instruction follows the Level 1, Level 2, Level 3 industry standard. Triumph photo.

Catty-corner to both schools is the UK headquarters of Touratech. The person tying all three of these together is four-time Dakar participant Nick Plumb. The Englishman was a BMW instructor before becoming the UK managing director of Touratech. Now, after two years of planning, he and his team have set up the Triumph Adventure Experience.

Nick Plumb at Triumph Adventure Experience
Nick Plumb explains some finer riding points before we head out. The look on my face suggests I don’t believe him. Triumph photo.

As with BMW’s school, TAE relies on a fleet of new bikes that are replaced at the end of each season. In the case of Triumph, those bikes are the Tiger 1200, Tiger 800, and Street Scrambler. (Your eyebrows went up at the mention of that last one, right? More about that in a second.) Triumph’s school differentiates itself somewhat in its use of top-of-the-line models. So, whereas a day at Off Road Skills will see you riding a stock R 1200 GS with as many breakable bits removed as possible, Triumph will give you a brand-new Tiger 1200 XCA to chuck off a ledge.

Triumph Adventure Experience
The Triumph Adventure Experience includes top-of-the-line Tiger 1200 XCA models in its fleet. Triumph photo.

That, of course, is the real benefit of schools like this: Sure, you’ll learn a few things, but you also get to do terrible shit to inordinately expensive motorcycles you didn't have to buy first. Related to that, I crashed nine times during my day at the Triumph Adventure Experience. In fairness, my own decision making is largely to blame — I was attempting to keep up with Alun Davies, founder of Adventure Bike Rider magazine — but I stand by my previous assertion that the Tiger 1200 isn’t appropriate for off-road use.

Triumph Tiger 800
Nick Plumb told me that riders new to off road will be encouraged to use the Tiger 800. Experienced riders should choose it, too. Triumph photo.

The Tiger 800, however, is the bee’s knees. This is the one you’ll want to hop on when taking one of the school’s one- or two-day courses. The courses follow the same structure as those offered by BMW, which have become something of an industry standard. So, training is broken into Level 1, Level 2, and Level 3. The Triumph Adventure Experience also offers an introduction day for complete novices who want to ease into a Level 1 course.

Scramblers welcome, too

Intriguingly, where Triumph breaks from the BMW mold is in the presence of its Street Scrambler. Folks uncomfortable with the height of a Tiger 800 can take the training courses on a Scrambler, but the school is also offering a so-called “Scrambler Experience,” which is more or less aimed at hipsters who want to get their Red Wings authentically dirty. The school is even working with IXON to develop special armor that would allow folks to wear their jeans and checkered shirts while still being afforded a certain amount of protection.

In stock form, the Street Scrambler is a little short for my six-foot, one-inch frame, but it’s a hell of a lot of fun. Triumph photo.

The aspect of clothing is an interesting little sidebar to this story. Triumph has gone to the trouble to commission all kinds of gear exclusive to the school, to be leased out to students. Its fancy-dancy Gore-Tex riding suits, which are available to the general public, are also a result of the school. They’re worn by the instructors, developed through the input of Nick Plumb and his team.

The exclusive gear is a sign of how dedicated Triumph is to the program, though a visit the TAE headquarters is enough to convince you the company is taking all this seriously. I’ve taken a two-day course from BMW’s school across the street and Triumph wins easily when it comes to facilities. The TAE’s branded, modern building features a tea and snacks area, dressing rooms, gear-drying rooms, showers, and meeting room. When you first show up, a wild-eyed Charley Boorman (Nick Plumb trained him and Ewan McGregor for their "Long Way Round" adventure) appears on a video screen to welcome you. By comparison, BMW’s UK school is basically a garage; when I attended, I changed clothes outside.

Triumph Adventure Experience
This is the coolest I have ever looked on a motorcycle. Triumph photo.

Expansion is part of the plan

As I say, for Triumph this is all just the start of something even bigger.

“Our ambition in the medium term is to supply a consistent level of instruction and customer experiences across existing sites,” Triumph Senior Product Marketing Manager Tom Robinson told me. “It is also our medium-term ambition to add additional Triumph Adventure Experiences for customers to make sure we have a presence in all key adventure markets.”

crashing at the Triumph Adventure Experience
When I showed this picture to Lemmy he reminded that his nickname for me is “Crashcan.” I stand by my assertion that the Tiger 1200 is not the best choice for off road. Triumph photo.

Strip away the corporate-speak and what Tom means is Triumph plans to follow BMW’s tack of setting up official schools around the world. Riders in the United States may be familiar with RawHyde Adventures in California, run by the indefatigable Jim Hyde. Jim’s is the official BMW adventure riding school in the United States, and anyone attending his school will receive the same level and structure of instruction that I received in soggy Wales. Triumph plans to do the same thing through its Adventure Experience.

It will work with a number of existing schools or set up new ones where it sees a particular opportunity, molding them all in the image of the school back in Ystradgynlais. In fact, Nick Plumb told me that all instructors, regardless of where in the world they operate, will have received training at the Ystradgynlais site.

Triumph Adventure Experience
The Triumph Adventure Experience training grounds partially include an abandoned coal slag heap. In case you’re wondering, yes, it has been used as the setting for a number of post-apocalyptic films. Triumph photo.

These are ambitious plans, and Triumph’s crew are going about it with the same infectious enthusiasm that has made me such a fan of the brand in recent years, but the challenge of rivaling or surpassing BMW’s dominance in this arena is a pretty big one. Especially in light of the two companies’ respective arsenals. Truthfully, Triumph only has one dog in this fight: the Tiger 800.

Although, I did find the Street Scrambler to be surprisingly adept. And thanks to the internet rumor machine, we know Triumph is working on a far more off-road capable (and probably 1200 cc) Scrambler, which might show up next year. Perhaps it’s working on a completely different Tiger 1200, as well. But all that will take time.

For now, Triumph has an awesome facility and a great team of enthusiastic and supportive instructors, but not as many legitimate tools as BMW. The incentive to try is strong, though. The R 1200 GS has been Europe’s best-selling over-1000 cc motorcycle for several years running. It’s the motorcycle equivalent of Ed Sheeran: annoyingly difficult to kick out of the top five. If Triumph can convince riders that its bikes are viable — nay, preferable — overlanding vehicle choices, the dividends will be worth all the effort it’s putting in. Fortunately, Triumph is used to taking its time.