ICON has really stepped it up this time. Not only is their latest video a big departure from their previous ones, but so is the gear featured in it.
The gear is the new Raiden line of adventure gear and in true ICON fashion, no new release is complete without a killer video to go along with it. Lords Of The Atlas is a departure from the company's usual stunt videos, and I, for one, couldn't be happier with the progression. Honestly, this is one of the most interesting motorcycle films I've watched in a while. It does a great job of conveying the different riders' personalities, mixing bike porn with an honest recap of their race, and keeping your attention despite the video's 20-minute length.
You can read more about the team's experiences in the Mexican 1000 at ICON's site or see the gear at RevZilla. Meanwhile, today's a great day to take your lunch at your desk, plug in some headphones, set your monitor to full screen, and watch a couple of dudes tackle one of the most epic routes ever.