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Bell Bullitt Helmet
  • Black
  • Matte Black
  • White
  • Blue Flake

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Video Reviews (2)

Bell Bullitt Helmet Videos

Bell Bullitt Helmet

Cool enough for McQueen, the new Bell Bullitt Helmet is inspired by the original Bell Star Helmet. Featuring an exceptional fit and ultra-high quality details (including a high level of ventilation), the Bell Bullitt is a vintage stylista's dream come true. Pop on a bubble shield and hit the streets, Steve would be proud.

Inspired by the very first Bell Star helmet, the Bullitt is a modern take on the original. Featuring an exceptional fit and ultra-high quality details, the Bullitt is the perfect helmet for riders looking for a vintage look with full-face protection.


  • Ultra low-profile fiber composite shell 
  • 3 shell 3 EPS system 
  • Multi-Density EPS liner
  • The Black & Blue Flake helmets have a brown interior liner
  • The Matte Black & White helmets have a black interior liner
  • Removable, washable and anti-bacterial interior 
  • Perforated micro-suede interior fabric with leather trim 
  • Padded chin strap with stainless steel D-Ring closure with leather pull tab 
  • 5 Metal Mesh intake vents with 1 rear exhaust vent 
  • 3D Cut cheek pads with speaker pockets 
  • Magnefusion shield closure system 
  • Helmet ships with flat shield, Bubble Shield also available and sold separately for added vintage panache
  • Industry-leading five-year warranty 
  • The Bell Bullet is a premium retro option
  • Certification: DOT 
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4.3 5 24 24
Outstanding Quality, Terrific Style I am so completely satisfied with this product. The look, feel, and workmanship are excellent. In addition the RevZilla website truly does surpass all other web competitors from the standpoint of competitive pricing, content info and ease of use. I recommend this product and site. April 20, 2014
Heartbroken Vespa Girl Hello Gentlemen! Here's a review from a woman. I am a Vespa GL 200 rider. I'm always frustrated helmet shopping because everything is either cheesy, pink, too sporty or not safe enough. I mentally conjured this helmet years ago and now it exists! So cool looking! So simple! So retro! Sadly it's going back. Small is too small. The medium is right for my crown, but leaves a gap near my cheek bones. It also feels cavernous near my ears. This helmet is a wind tunnel. It feels like a half helmet. I could feel wind all over my face. Some early am's I'm riding in 45 degrees for 20 miles to work-brrrrrrrr. I'm so disappointed. For $400 I can't stomach the ways in which it comes up short. Seems like this helmet is for warm rides only and for the price I want to LIVE in it. April 19, 2014
My first big $ helmet So this is my first big $ helmet purchase - meaning ..its the first time I've spent more than $100 on a helmet. My other helmet is a 3/4 vintage 70's deal that looks fantastic ...but after a long ride, leaves my melon feeling like I got punched in the forehead a few times. I'll be honest, what drew me to this helmet was the style - and the only other helmets I liked as much were either way, way too much money (Ruby) or foreign (like Tachibana GT-750 - look it up) and I was afraid to order and find out my oddball evolutionary American head wouldn't fit in the helmet. So after splurging on the Bell Bullitt - and realizing that a properly fitting helmet is actually quite snug compared to the garbage I've been wearing ....after actually wearing it, it feels good. I was very nervous that it was 'too tight' when I first put it on - but now I'm completely satisfied and happy. Regarding how it compares to others like it, I can't tell you much. I've read that other people thought it was a bit "loud" compared to other quality full face helmets, and that it lets a lot of air in. But I don't know because I've never owned any other full face lids. I will tell you that it was snug on my cheeks and my ears - and after about 300 miles of wear ...its better and quite comfortable. I went for about a 2 hour ride over the weekend, and when I took the helmet off, my melon didn't ache - and I felt good. Now I just need to be able to find the yellow bubble visor's in stock so I can put one of those on .....and I'll be a happy camper. Oh by the way, I also bought a Sema SMH10 bluetooth unit, installed it quickly and easily - and loved that the Bell had little ear pockets for the speakers. I'm listening to tunes and able to make a call in a pinch - the people on the other line don't know I'm on a motorcycle! So far - I can't complain. I love the style. I love the fact that my melon is protected ..and the fit seems great so far. April 14, 2014
Looks good Shipping fast and well packed I haven't had a chance to do road test but walked around house and made Moto noises. Love it style is great but need thinner chin pads. Just the look I have been going for. April 14, 2014
Great if you don't have ears. I really liked this helmet. The style and construction were top notch. But... There is no room for your ears! I got an XL which fit me perfectly except that the ear pockets are extremely shallow. My ears were bright red and smashed after trying the helmet on. I wear a Bell 500 XL and it is the most comfortable helmet I've ever owned except that there is no venting. Nice deep ear pockets and I even have Harley headset speakers installed. I don't understand how anyone could wear this helmet. I don't have large ears at all. April 11, 2014
Outstanding Helmet The helmet is amazing. Fit and finish are great. I have always wanted FF protection but the field of vision of a 3/4. This combines them perfectly and looks super cool. The blue flake looks like my 1975 schwinn with the banana seat. I wanted to comment on the open vents. They vent to channels underneath the padding inside the helmet. I rode in a rainstorm. 10 miles in stop and go traffic. I was drenched everywhere but there was no moisture in the helmet. The vents are covered with mesh and the inside of the helmet was bone dry. Under the liner was dry. The inside of the vent holes were dry. April 10, 2014
My favorite helmet yet I absolutely love this helmet. It is vintage inspired with modern safety features. I measured my head & used Bell's chart for the large & it fit perfect. Note: it is very tight getting it past my ears as others have mentioned. Not sure what that's about but once it pops over that it fits perfect and so very comfortable. No lift at all at high speeds which 3/4 helmets are guilty of. The shield is very high quality and works great. Big win on this helmet is the finish: absolutely beautiful. The glossy paint, chrome accent, tobacco finished leather...there is a reason it's more expensive than the competition. (I think alot of the premium is lost on the matte black as it's mono-color IMO) The vents are very nice as well (I don't hear a whistle some refer to). Favorite part for me is the huge field of vision. I can literally see double the perspective vs my typical full face. It is almost like a complete open face helmet except the safety of a full face. The big complaint is the price of course. The BW is less than half & that's what everyone is comparing. BW is a good helmet for $110 but that's it. It's plastic vs the Bullitt fiberglass which is stronger & handles better in crash. That's important & more expensive. Plus the finish is far superior to BW. Biggest thing for me ultimately was the BW fit poorly. Very limited field of vision (basically like a full face) and the worst part being the mouth / chin guard of BW barely covered my lower lip let alone my chin. The Bullitt comes all way down flush with chin. What's your face, brain, & head worth? You spend $5-10k on your bike...what's a $400 investment into a helmet you'll have for 10 yrs or longer. April 7, 2014
Sizing is funky, but if it fits, this helmet is amazing. I ride a '72 CB750, and when I saw this helmet, I knew it was exactly what I needed. I have been riding with 2 different medium-sized Arai's for years now. Great helmets, but looks just don't fit my bike. Ordered the medium in the Bell Bullitt, however it fit a bit loose when compared to my Arai. Around the crown of my head was okay, but the cheek pads don't even touch my cheeks by about a quarter inch. So I ordered a small to compare, and planned to just send back whichever didn't fit. The small came in and almost ripped my ears off trying to put it on, and it was way too tight around the crown of my head, with two gnarly pressure points around my temple. My solution was to cut out some pieces of simple open-cell foam, about a quarter inch thick, and put them behind the cheek pads on the medium helmet. This actually works great, and the factory cheek pads snap right over on top of them, easy peasy. Not sure how other Bell helmets fit, but if you have to have this helmet like I did, a small tweak to adding padding goes a long way. Fit aside, everything on this helmet feels high-end. I work at an industrial design firm and all the designers here were drooling over it. Plastic and sheen on the gloss black model is fantastic. Interior brown leather and material looks and feels great. And the chrome trim around the helmet openings is perfect. Haven't gotten it up to speed yet, but notice a little bit of a whistle with the visor completely open at about 40mph. With visor down, you can hear air for sure, but it's not deafening. I'm guessing this is caused by the larger opening under the chin? Regardless, it's great because breath doesn't fog the visor near as bad as on my Arai's, when closed. But honestly, there's nothing a helmet can do, in my opinion, to keep noise super quiet because let's face it, we're sitting on top of engines with our bodies exposed to air as we ride through it. If you want a quiet ride around your head and ears, get a car. To Bell: Explore different interior padding options in a future release to better fit different head shapes. To Revzilla: Thanks for the fast shipping and easy returns. April 7, 2014
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Bell Bullitt Helmet
Already Asked: 11 Questions, 27 Answers
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RevZilla Store asked: Why did you choose this?
Girard B: It has that classic look with modern protection. Apr 12, 2014
Eric M: Bell helmets, in my humble opinion, have been made with excellent thought and design features. I have the Bell custom 500 and loved it. The Bullitt provides the same quality of product with the style and increased visibility that I have been looking for in a full faced helmet. Apr 12, 2014
Raine S: It is awesome looking! Apr 7, 2014
Daniel F: gift Mar 28, 2014
Gregory G: Clever design for those who wears full face helmet and knows how annoying is to look down at your bike speedo and rpm without bending your head ,with this helmet the thin jaw protection make it easy Mar 23, 2014
Tanju C: What I like about the helmet is that it combines the security of a full face helmet with a very low chinbar. It opens up the look. I also tried it on in my local store and the inner fabric is awesome. (They didn't have it there in this color, that's why I ordered it here). Mar 22, 2014
Chris W: I choose this helmet because I liked the vintage look but with all the modern safety features. Mar 22, 2014
Michael P: Nice helmet.... saw it at 2014 Daytona bike week ....had to have one Mar 17, 2014
Stephen W: It should make me 50% more handsome for the ladies. I guess any full face helmet would do this. Mar 13, 2014
M A: I ordered a medium-sized Bullitt first, and it looked great. However, it was definitely too big. Compared to my old Shoei, it felt a size larger than the listed 58cm size on the sizing chart. Hopefully this new, small-sized helmet will do the trick. Mar 12, 2014
M A: Style combined with safety features. Feb 15, 2014
Caleb C: because it is badass!! Jan 16, 2014
Hunter W: (1) because it looks awesome (2) because it (seems like) it will function well with the flip-up shield and (3) because you do a really good job* on the videos which serve as a differentiating factor between revzilla and the others (MCsuperstore, etc).

* my only complaint is that â?? in the welcome message "watch, decide, buy" â?? anthony sounds a bit schlockyâ?¦ turn it down a bit.
Jan 10, 2014
J U: cause it's cool. and safe Oct 23, 2013
Adrian H asked: Does the shield have detents or is it only usable fully open or fully closed? Jan 6, 2014
Answer this · Send to friends Good question? Yes (5) No (0)
Derek K: There are detentes to keep the visor a different positions. They work well enough to keep the visor in the "set" position at highway speeds Jan 29, 2014
Reply to Derek Good answer? Yes (1) No (0)
Adrian H: Thanks! Jan 30, 2014
Reply to Adrian Good answer? Yes (0) No (0)
A shopper asked: Any thoughts about not being able to close those top vents in the rain? Jan 18, 2014
Answer this · Send to friends Good question? Yes (3) No (0)
A S: **official word from Bell** for what it's worth... "We would not recommend wearing the Bullitt in the rain if getting moisture in the forehead vents is a concern. The helmet was tested in a variety of conditions." Mar 3, 2014
Reply to A Good answer? Yes (1) No (0)
A S: I've never worn a helmet with open vents like this. Is it really an issue in the rain? I live in a place where it rains almost every day for 6 months of the year. I would love this helmet but that would be an unfortunate deal breaker if my head got soaked every time I wore it in the rain. Feb 12, 2014
Reply to A Good answer? Yes (0) No (0)
James P: Bad design there. I can't figure out why they let you close the bottom vents but not the top. I wouldn't be wearing it in the winter so kind of makes you want to skip it all together. Maybe since its retro you could use duct tape and it would add to the cool factor. lol Jan 20, 2014
Reply to James Good answer? Yes (1) No (1)
A S: I've shot an email over to Bell about it, if they don't reply I'll try giving them a call, we'll see if they've addressed it and/or extensively rain tested the helmet in any way. Feb 21, 2014
Reply to A Good answer? Yes (0) No (0)
A shopper asked: Is the fit/sizing similar to the Bell 500 helmets? Jan 2, 2014
Answer this · Send to friends Good question? Yes (2) No (0)
Paul S: Sizing is spot on with the Bell 500's. Mar 20, 2014
Reply to Paul Good answer? Yes (1) No (0)
A shopper asked: Is there a Photochromic face shield (bubble or flat) available or planned for this helmet? Mar 10, 2014
Answer this · Send to friends Good question? Yes (1) No (0)
A shopper asked: What color is the lining for the white bell bullitt helmet? I know the TT is brown interior and the black bullitt has a black interior, but you mentioned in the video the "gutts" could be a different color. Jan 16, 2014
Answer this · Send to friends Good question? Yes (1) No (0)
lito b asked: looking at size chart for bullitt and custom 500 they are identical, are the fitting of the bullitt same with Custom 500??? Jan 8, 2014
Answer this · Send to friends Good question? Yes (1) No (0)
Justin R asked: What speaker system would you suggest for using in this helmet? Apr 11, 2014
Answer this · Send to friends Good question? Yes (0) No (0)
John F: I installed the Sena SMH10 - and while its my first comm system, love it so far. I haven't used the intercomm function yet. But having music without ear buds and being able to make/receive phone calls is really great. To install, I had to use the "sticker" feature - in other words, I couldn't just clamp to the helmet, I had to use the included adhesive sticker put on side of helmet. Apr 17, 2014
Reply to John Good answer? Yes (0) No (0)
Justin R: I wish there was a less obtrusive way to install something like this. Sticking that module on the side of such a cool looking helmet pretty much kills it for me. Apr 18, 2014
Angela D: Im using jaybird bluetooth headphones. A little spendy, but work well. Kind of a learning curve to get helmet on with buds in, but patience and practice gets it. I didnt want a big comm device or controle module. Anyways, enjoy. Please let me know if you find a better solution. Apr 11, 2014
Reply to Angela Good answer? Yes (0) No (0)
Justin R: Yeah I was doing earbuds but they have been impossible to stay in when putting on and taking off the helmet. Ideally I would just like some speaker pads (to go into the speaker pockets) that have a wire with a mic and controls on them Apr 18, 2014
Reply to Justin Good answer? Yes (0) No (0)
A shopper asked: The flat black- is it the flat as in the profile product pic or is it the same flat as in the helmet in the video? The helmet in the video appears less flat and is what I am interested in purchasing. Apr 2, 2014
Answer this · Send to friends Good question? Yes (0) No (0)
Randolph R: The flat black in the pic is the same as in the video. You can tell coz the vent holes on the black are silver while on the flat black helmet, the vent holes are black. Apr 2, 2014
Reply to Randolph Good answer? Yes (0) No (0)
Jake L: It looks more similar to how it appears in the video. You'll love it. Apr 2, 2014
Reply to Jake Good answer? Yes (0) No (0)
Evgeny K: I dont known.. I still waiting my item Apr 3, 2014
Reply to Evgeny Good answer? Yes (0) No (0)
Edward W asked: Is this Bell Bullitt also the same head shape is the Bell Custom 500? In the video of the Bullitt it says intermediate oval, but I want to double check with anyone that has purchased this. Thanks.

I think my head is on the round side.
Mar 20, 2014
Answer this · Send to friends Good question? Yes (0) No (0)
A shopper asked: I know the TT color way is out of stock BUT, your site seemed to have advertised two TT colors? one with the big lighter red circle and one with a smaller circle?. which is the one in production???

I ask because I'd like to purchase the one with the larger red circle.
Mar 19, 2014
Answer this · Send to friends Good question? Yes (0) No (0)

Bell Helmet Sizing

Size Hat Size (in)  Measurement (in)
2XS 6 3/8 - 6 1/2 20 - 20 1/2
XS 6 3/4 - 6 7/8 21 1/4 - 21 5/8
SM 6 7/8 - 7 21 5/8 - 22
MD 7 1/8 - 7 1/4 22 1/2 - 22 3/4
LG 7 1/4 - 7 3/8 22 3/4 - 23 1/4
XL 7 1/2 - 7 5/8 23 5/8 - 24
2XL 7 3/4 - 7 7/8 24 1/2 - 24 3/4

Sizing information is provided by the manufacturer and does not guarantee a perfect fit.

Click here to see the full Bell Helmets Size Chart
Product Style RevZilla SKU ID Manufacturer Product # Availability
Black / XS 935337 768686513121 In Stock: Ships within 24 hours
Black / SM 935338 768686513138 Out of Stock
Black / MD 935339 768686513145 Out of Stock
Black / LG 935340 768686513152 Out of Stock
Black / XL 935341 768686513169 Out of Stock
Black / 2XL 935342 768686513176 Out of Stock
Matte Black / XS 935349 768686513244 In Stock: Ships within 24 hours
Matte Black / SM 935350 768686513251 In Stock: Ships within 24 hours
Matte Black / MD 935351 768686513268 In Stock: Ships within 24 hours
Matte Black / LG 935352 768686513275 In Stock: Ships within 24 hours
Matte Black / XL 935353 768686513282 In Stock: Ships within 24 hours
Matte Black / 2XL 935354 768686513299 In Stock: Ships within 24 hours
White / XS 935343 768686513183 Out of Stock
White / SM 935344 768686513190 In Stock: Ships within 24 hours
White / MD 935345 768686513206 In Stock: Ships within 24 hours
White / LG 935346 768686513213 In Stock: Ships within 24 hours
White / XL 935347 768686513220 In Stock: Ships within 24 hours
White / 2XL 935348 768686513237 In Stock: Ships within 24 hours
Blue Flake / XS 935331 768686513060 In Stock: Ships within 24 hours
Blue Flake / SM 935332 768686513077 Out of Stock
Blue Flake / MD 935333 768686513084 In Stock: Ships within 24 hours
Blue Flake / LG 935334 768686513091 In Stock: Ships within 24 hours
Blue Flake / XL 935335 768686513107 In Stock: Ships within 24 hours
Blue Flake / 2XL 935336 768686513114 In Stock: Ships within 24 hours

If we take a peek at the Bell Bullitt Helmet, you're going to know this style. This style is a direct throwback of the original Bell Star 120, but the beauty of it that classic retro style that really resonates with really a certain defined and certain sect of motorcyclists, modern day motorcyclists. But you're not trading off protection, and you're not trading off comfort.

The first time we saw this helmet was in 2012 on the inner webs as a prototype by a senior design student in college. Bell latched on. They said, "That's the right direction. Let's help bring this to market. Now we're finally seeing it hit." As I rotate it around, you're going to see this is our black version with our flat shield. There are bubble shields available. There are also some graphics that are going to be available, but here's the big thing that stands out to me before I dive into some of the nuances.

It's the fit. You look at a motorcycle helmet like this, and back in the day when these things first came out, it was a trade-off in protection, in style, in fitment. Really they were clunky. These days now, you taking that same fit that we saw developed with the Star, with the RS-1, with all the new school style, intermediate oval head shape, fitment patterns from Bell. And you're getting it in the Bullitt as well. So again, guys, it's going to be slighter longer front to back, really be consistent with what we see within the Bell line.

It's a premium helmet through and through, around that $400 mark, and again they've gone full Fiberglas. It's going to be lightweight. It's going to fit extremely well, but again you're not trading anything off by way of sacrificing any of the style components that are going to match up with your style of ride.

Also keep in mind that you're going to ship for free, and I'd love to hear your gut reaction to the full face Bell Bullitt. Click here. Leave us your comments, your questions, your feedback on RevZilla TV. I'd love to answer them right there in the comments. Stay up-to-date with the latest gear reviews. They're constantly rolling out.

Now we looked at the outside. Let's work our way in. Like I said, Fiberglas shell, super lightweight. That's premium. Many times we've seen the Bell Custom 500. We've seen the Biltwell Gringo. Again, they're using polycarb. This is lightweight and premium and strong. This is going to be your Fiberglas shell. Again, with a lot of attention to detail put into the outer shell here.

Now if you look at it as it comes together, one of the things you're going to notice for a retro style helmet is the vent scheme is great. You have a chin vent that's operable. From behind the chin bar you can open and close. You see four vents along the brow that directly vent to the EPS liner. Again, three shell shapes, three EPS liner sizes on this bad boy, but these are wire mesh. And the finish on these, the trim is actually going to change with different styles and different graphics that come out with the Bell Bullitt.

You're also going to notice up here on the forehead. This is one of my favorite things. I know we're talking about venting, but this logo is completely removable. So if you want to strip it down and you want go on full-on murdered out, you absolutely can on any of these models.

And then moving to the back, you actually see a little ridge as they've integrated a Venturi vent to give you that great air flow and keep you cool in summertime riding. Remember there's a lot of guys out there that aren't built like storm troopers. They're not Harley-Davidson guys. They're guys that are going to ride a chopped up or cafed out bike. They're going to ride it through the summer. It's their daily commuter, but they don't want to sacrifice the style that they're going for. But they should get the functional aspect from the Bell Bullitt. From a ventilative and a fit standpoint, you're going to have the ability to get that.

When I move into the guts, you're going to see how premium everything is on the inside of this helmet. Now when it comes to the face shield, I already mentioned that it's going to ship with a flat, clear shield. There's also a bubble shield. There's also different style of retro colors that are available as well, but I will tell you this that you'd use a coin to remove the side pods here. And the shield comes completely off.

There are plenty of folks out there, myself included, that would rock this with a pair of dirt goggles and really complete that look. There are a lot of folks going that direction, and it's very cool that Bell has put this together knowing that that is a style that most people or a good sector of folks that are going to purchase the Bell Bullitt are going towards.

Notice down here on our face shield lock here, it's actually magnefusion from Bell. They developed it with their chin straps. They're now integrating a diode magnet in the shell itself, and you have this leather coated magnet that's going to come down and pull everything together. If I open it up, you're going to see the trim. On this helmet it's a blacked-out trim with a piece of suede at the top.

We've seen chrome trims. We've seen gold trims. We've seen some of the different color ways that they've started to show us here on the Bell Bullitt. And again, they're going full-on style and premium. There's even some chrome, as I mentioned, that's going to be worked in to kind of complete everything.

Now if I pick it up and I pull it on its side here, I'll show you the guts. The nice part about this is that a lot of times you see helmets that either have a retro inspired theme or a little bit less expensive. They going to really be around that $100 mark, and when you come around the four bones mark on a helmet like this, you're making an investment. You're making a protected investment. But you're also making an investment in something that you'll need to be able to maintain over time.

So what you're going to find here is that the leather, and it's a full grain leather, neck roll is non-removable, but as I move towards m cheek pads and my comfort liner, you can pull everything out. So as I start to pull everything apart here, notice the chromed out double D ring. You see the Bullitt logo here on my straps. I'm going to pull my cheek pads out. Notice they're perforated. They have a suede element. They're going to wick like any other helmet, but they're very, very soft.

Now one of the things that Bell did tell us was that - and we saw it when we got our hands on one for the first time - is that there are cutouts that you could put speakers for a communication system into the Bullitt. But honestly I'm going right out and say it, "I think you're completely nuts if you buy this beautiful helmet and you strap on a commute to it. Or stick something to the outside that's going to take that beautiful retro style, that most people won't realize that it's this new helmet using up-to-date technology. And now you're going to stick this clunky tech piece out on the outside of this bad boy."

So if you look at it here again my other cheek pad's out, now let's remove my comfort liner. Four snaps along the brow or two snaps along the brow, and it's going to rotate back to two snaps that would be below the occipital ridge. It's the back part of your head. And as it comes out, again, you could see it's very premium. It's going to be 3D cut. It's going to have foam in the areas where you need a little bit of additional padding, and notice the mesh that's going to promote that great air flow, even leather in the top of the head here.

Again, they really went after the details on this helmet. You can see here the way the padding is laid out. You can see it is two snaps that are along the brow line up on the helmet, or up on the forehead, but there's no other way that they could have done it with this helmet. If you look at the interior guts, you're going to see those big channels that flow back, nice, long, Venturi vent out the back side of it. And you get to see where my interior intakes come in from the front. And it's nice to see that they did these four big vent on the front that are going to promote air flow through the helmet.

So keep it in mind when you sum it up, there's nothing like this on the market, especially here in North America. You've seen premium Fiberglas, new school protection and comfort features, but again you're looking at a helm that has a very classic throwback, retro style. It's not for everybody, but our guess and early feedback we've gotten is that the folks who have seen it are absolutely falling in love with it. And we'll see once they got them out on the road and really start to beat on them, how they hold up over time, but Bell has a great track record of making products that stand up.

The other nice part about these guys is the myriad of colors they come in as well as the different styles of face shields from both flat to bubble and different colors, really allow it to customize the helmet to your look. So it really becomes an extension of you because we know - I'll admit this as well - motorcycle helmets are the most emotional piece of the purchase process after you buy the bike yourself.