Hogtunes was born in 2003 when a rider and his neighbor began searching for better speakers for his Ultra. They tested many brands of car audio units and found most of them to be severely lacking, especially at speed. After redesigning the shortcomings out of car speakers and amplifiers, Hogtunes hooked up with some global manufacturers and began selling audio components designed for motorcycles. Their products are designed in Canada and tested in the United States. Combine all this technical skill with their very confident assertion that their customers are their best sales force, and it's easy to see why this small company has won over the hearts and ears of Harley riders in over 40 countries.