AXO was founded in 1978 in Italy, and provides protective apparel for motorcycle enthusiasts. AXO is from the Italian "asso", which stands for ace or the winner. The "ss" was changed to "X" because their first products were MX boots. Initially focused on the off-road, AXO quickly broadened its range of products. Today AXO provides its customers with a full set of gear from head-to-toe for street and motocross riding. AXO’s range of products is constantly evolving; new and innovative items are developed daily, to suit the needs and ever-changing tastes in the motorcycle apparel market. Based in California, AXO America researches the American market, to expand and improve AXO’s collection and explore international trends.